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Youmie Cans

Personal Project

I noticed that girls from Gen Z often like to express themselves through their style. There are many styles which are popular nowadays and after conducting a survey, I identified some that Gen Z girls feel very strongly towards. For each of those styles I created a character and a matching can for the fictional brand Youmie. My focus here was diversity, which I achieved not only through the different styles but also through ethnically diverse characters.

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