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Somehing Smells Fishy

Personal Project

Overconsumption of fish is a big problem for the environment that many are not aware of. To motivate people to reduce their fish consumption and help save our oceans I created the animated poster series 'Something Smells Fishy'. Every poster shows a fish in place of a more common pet to make viewers ask themselves whether they would treat the animals differently if they were more present in our everyday lives. When scanning the posters with the Artivive app, they come to live and animations can be viewed.

Maquette psds created by Vectorium -

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